Mar 12, 2009

What you talkin bout Willis?

This morning the story broke that Willis Group Holdings, a London based insurance broker, would be moving their offices into the Sears Tower (occupying more than 140,000 ft) and as part of the deal get to change the name of the building to Willis Tower. This has me bothered. Not only has the Sears Tower been a Chicago landmark since 1973, but I feel like it's wrong to change the name of something so historic and meaningful to the city. Will city landmarks such as the Water Tower, Hancock Building or even Michigan Ave. be sold to the highest bidder? Like many Chicagoans I have grown up with the Sears Tower being the "Sears Tower" and will find it impossible to start referring to it as something else.
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