Jun 15, 2010

Swagger Wagon


Often considered the epitome of suburban soccer mom living, minivans seemed to be the nightmarish reality of anyone in pursuit of the white picket fence and 2.5 children. Hoping to change things Toyota has embarked on a new marketing campaign intent on revamping the vehicle's image. This ad is the latest addition, and a very funny one at that.

When a word, "swagger" in this case, becomes so popular it's being used to market minivans, it's time to retire it! For now, goodbye minivan and hello swagger wagon!

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