Apr 5, 2010

U by Kotex

I remember being in 6th grade, on a field trip and having the period from hell. I was new to the world of pads (my mom didn't want me wearing tampons) and besides feeling like I was walking around with the equivalent of a boat between my legs, I was embarrassed to talk about it with friends. Long story short - - I didn't know how often to change my pad, I didn't feel comfortable carrying pads around with me, and ended up with a bloody mess... literally! I nearly died of humiliation when I realized my saggy pad and period had oozed its way out to make a cameo on the outside of my jeans. I grabbed by sweatshirt and tied it around my waist as I spent the rest of the day eager to get home.

The summer going into 7th grade, as more friends started their periods, I was introduced to tampons. We were desperate to go swimming at the local country club but I had my period and felt like it was a death sentence. Summertime, periods and pads didn't go together. Luckily a friend told me I could wear a tampon and still go swimming. Looking back I know I didn't insert it correctly but it did the job and I was able to have a fun time.

Times have changed! U by Kotex is the latest campaign from Kotex aimed at changing the way women view their period. The company states:

Newsflash: It’s not the 1950s anymore. Talking openly about many intimate health issues is no longer taboo. In fact, it’s encouraged, leading to increased awareness and better health care for people everywhere. So why is it that society and the media still can’t get it together when it comes to women’s issues below the waist? Sadly, this secrecy and shame about all things related to vaginal health have a negative impact on a woman’s body image, self-esteem and overall health.

In a recent survey, 70% of women said they wish society would change the way it talks about vaginal health, but less than half feel like they can do anything about it. U by Kotex* brand wants to help women change the conversation about periods and vaginal care. By bringing it out into the open, we hope that every woman will learn to think differently, talk openly, take charge, help Break the Cycle* and begin to feel comfortable with her body and confident about her personal care.

I love their new "U by Kotex" campaign. Check out the commercials, they're refreshingly honest and pretty funny. Do you guys have any period horror stories?


Catherine said...

Maxi-pad and tampon ads are really ridiculous. I think they are the reason that young girls want their periods so bad. When you get your period, you end up being pissed that it's not all glitter and rainbows.

Glad they are finally trying to have realistic ads.

South Loop Social Light said...

I like that they're making the packaging colorful and fun, yet small and compact so you can fit it in a clutch, etc. I remember being embarrassed when I'd have to grab a pad or a tampon and figure out a way to take it to the bathroom with me. Ahhh... the problems of a 12 yr old. lol....

Anonymous said...

I agree with you. The packaging looks so much better. I an Aways girl myself. Seeing as how I have the Reproductive System from Hell, I have a few period horror stories.

My period was so bad when I first came on at age 12, I wore two OVERNIGHT pads at one time. They weren't even making thin pads then. The first week of 7th grade (our junior highs started at 7th, so it was major), I soaked through my bright yellow shorts while I was sitting in my desk. I had no jacket because it was the late summer. I had to get a teacher's jacket to hide the mess on the way to the bathroom and office.

Ironically enough, the girl who laughed at me the hardest ended up becoming my best friend. **side-eye**

Mz. Diva said...

Hilarious the first video!!!! I love how the company statement put it. Women do need to talk about vaginal health. That's why I love "The V Book" by Elizabeth G. Stewart, MD there is a LOT that "we" don't know about our "vaginas (girly parts- around my dad)"
Horror happened to my bestie and she was 12 at the time... JUST like you chicas!!!! We were just getting back to homeroom and our teacher notices a HUGE red spot on her khaki skirt! I was wearing a sweater so I let her tie it around her waist... and being the HELPFUL bff that I have always been I washed her skirt in the bathroom while she borrowed one of the teachers pads. Horrific part was the 35 minute speech she got from the teacher about how "natural" it is and how it "happens to everyone."

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