The "Give Yourself a Good Name" campaign was launched in March and targeted towards giving consumers the opportunity to "give themselves a good name" through their actions, words and choices. Heineken USA Chief Marketing Officer Christian McMahan said that the campaign is urging people to "be the person your grandparents think you are" while driving home the message that "character glows in the dark". If you're looking to have a good time while supporting a good cause, come out to Crimson Lounge on 10/8/09 for the party.
What: Heineken & GQ Magazine "Give yourself a Good Name" party
Where: Crimson Lounge - inside of Hotel Sax 333 N. Dearborn St.
Time: 8p-11p
Cost: No cover - RSVP to GQ@zapwater.com
