Mar 12, 2009

What you talkin bout Willis?


This morning the story broke that Willis Group Holdings, a London based insurance broker, would be moving their offices into the Sears Tower (occupying more than 140,000 ft) and as part of the deal get to change the name of the building to Willis Tower. This has me bothered. Not only has the Sears Tower been a Chicago landmark since 1973, but I feel like it's wrong to change the name of something so historic and meaningful to the city. Will city landmarks such as the Water Tower, Hancock Building or even Michigan Ave. be sold to the highest bidder? Like many Chicagoans I have grown up with the Sears Tower being the "Sears Tower" and will find it impossible to start referring to it as something else.

5 comments:

Ms_Slim said...

I agree.

Money reigns and seems to hold the most value over sentimental value these days, however.

It sucks.

Catherine said...

That is a mess... What happens when 2 years later another foreign company buys the naming rights. I will still call it Sears tower:-)

South Loop Social Light said...

Mayor Daley was on the news this morning saying how he thought it was a great idea for them to change the name. I'm convinced that he doesn't give a damn about this city. What a tool...

Catherine said...

LOL!! Mayor Daley must be getting some personal kickback for the latest changes he made. No, he doesn't care about the city, but he does care about retiring rich...

South Loop Social Light said...

Mayor Daley is a joke but knows how to play the Chicago Politics game. Maybe Blagoja...fuck it. I don't know how to spell his name. Maybe our former governor should have taken notes. lol...

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